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3 Unbelievable Benefits of Video Marketing for Business (And How to Do It)

3 Unbelievable Benefits of Video Marketing for Business (And How to Do It)

Is video marketing for business really worthwhile? Subscribe here to learn how to grow your YouTube channel this year:
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The answer is: YES! So, why isn’t everybody using video marketing for business yet?

Many businesses are stuck in the idea that written content is easier to produce, so they continue to create boring blog posts for a stagnant website.

Meanwhile, the businesses that are actually getting ahead today (including your competitors) are out there creating video marketing content that is ramping up their business and increasing conversions.

In reality, it’s much easier (and cheaper) to create professional quality videos than it used to be.

And the benefits of video marketing for business far outweigh any effort that’s involved.

In fact, if you’re not including videos in your marketing strategy, you’re missing out on one of the top marketing methods available in today’s world.

Video Marketing for Business #1: Celebrity
People who are popular on YouTube become pseudo-celebrities. That’s why we all gawk and scream inwardly when we see them in real life.

But the funny part is that they aren’t real celebrities. Sure, a lot of these YouTubers do amazing work, but they’re not movie actors.

In reality, they’re just people with cameras recording videos that motivate people. But even so, they have an incredible amount of influence over their audiences.

How would you like to have that kind of influence with your business?

When you implement video marketing for business, you can create awareness for your brand and your business.

Video Marketing for Business #2: Branding
When you start video marketing for business, people will also be more likely to remember your brand down the road.

This means that video marketing for business doesn’t just grow brand awareness: it makes your brand memorable.

Your business website is the foundation of your online presence, and you’re probably selling products or services from that website.

All roads that you create online must lead back to your website. And, if done correctly, an increased online presence will directly relate to an increase in sales from your website.

Video Marketing for Business #3: Community Building
You could create videos related to the products you’re selling, answer common questions within that sphere, or discuss other relevant topics. This positions your business as an expert in that field.

This, in turn, helps subtly persuade people to buy your products.

And most likely, those customers will return for more of your useful videos.

This turns them into something more than just customers: they then become loyal, returning customers.

Make an Impact:
Now, let’s talk about the direct impact that video marketing has on your business. Why Invest in Video Marketing for Business?
Video Boosts Conversions and Sales.

Above, we discussed how video affects your audience: it allows them to see your business with a personality, builds trust and loyalty, and increases awareness.

So, it only makes sense that the result of these things would be your ultimate goal: an increase in leads, conversions, and sales.

Video Marketing Shows Great ROI. What are your greatest marketing goals? What kind of return are you looking for with video marketing?

Measuring the ROI you get from video marketing will depend on what you’re looking to accomplish. However, most businesses who measure their own KPIs related to video marketing find that video has a huge return on investment: sometimes even bigger than expected.

This applies to B2B and B2C companies, both large as well as small businesses.

While many marketers and companies feel that video content is some of the hardest content to create, that isn’t necessarily true. Nowadays, you don’t even need a large budget to start creating professional videos that help your business.

Best of all, that bit of effort that you put into video marketing is almost guaranteed to have incredible ROI for your business.

Many businesses are currently taking advantage of video marketing in order to increase conversion, website traffic, and sales.

So, why not you?

If you’re interested in learning more about creating truly powerful video marketing for business, check out this FREE training. It will help you create a strategy that will increase views, as well as teach you how to get your videos in front of millions of users.

Have you seen video marketing work for your business? I’d love to hear your story in the comments below!