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Advertising | Wikipedia audio article

This is an audio version of the Wikipedia Article:

00:02:55 1 History
00:05:47 1.1 19th century
00:08:52 1.2 20th century
00:13:44 1.2.1 On the radio from the 1920s
00:16:09 1.2.2 Commercial television in the 1950s
00:17:17 1.2.3 Cable television from the 1980s
00:18:04 1.2.4 On the Internet from the 1990s
00:21:23 2 Classification
00:22:46 2.1 Traditional media
00:35:46 2.2 New media and advertising approaches
00:38:43 2.3 Rise in new media
00:38:58 2.4 Niche marketing
00:39:13 2.5 Crowdsourcing
00:40:17 2.6 Global advertising
00:40:26 2.7 Foreign public messaging
00:41:41 2.8 Diversification
00:43:51 2.9 New technology
00:45:59 2.10 Advertising education
00:47:37 3 Purposes
00:49:44 3.1 Sales promotions and brand loyalty
00:50:21 4 Criticisms
00:51:39 5 Regulation
00:52:42 6 Theory
00:53:26 6.1 Hierarchy-of-effects models
00:54:10 6.2 Marketing mix
00:56:15 6.3 Advertising research
00:59:22 6.4 Semiotics
00:59:31 7 Gender effects in the processing of advertising
01:00:33 8 Alternatives
01:02:01 9 See also
01:03:38 9.1 Influential thinkers in advertising theory and practice
01:07:56 10 “Fathers” of advertising
01:11:10 11 References
01:11:44 12 Further reading
01:11:53 12.1 History
01:12:05 13 External links

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“I cannot teach anybody anything, I can only make them think.”
– Socrates

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or “ad” or advert for short.
Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.Worldwide spending on advertising in 2015 amounted to an estimated US9.43 billion. Advertising’s projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest (“Big Five”) advertising-agency groups are Dentsu, Interpublic, Omnicom, Publicis, and WPP.In Latin, advertere means “to turn towards”.
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