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Corporate Marketing and PR Videos

Corporate videos are available in different varieties that all benefit the business, such as introducing a new employee to the clients, as a training manual to new staff, or as a sales tool. One of the most common kinds of corporate video is the company corporate video. This video will be generally showcased on the home page of the company website, or be available from the profile pages of the company’s representation on social networking sites. This video is generally used to demonstrate a positive brand image of an organization, along with the details about what the business actually does. The basic idea in using this type of corporate video is to quickly introduce the business in a way that is novel, professional and interesting.

Another use of a company corporate video is to introduce a new CEO to the employees and the clients. Corporate videos are also now commonly used as training videos. They are helpful for common and important information like fire, health and safety regulations, or alternatively for highly complex and specific demonstration videos. Indeed, they can be helpful for passing on all type of information to a large number of employees or over a longer period of time.

A marketing video is a corporate video that can operate alongside other marketing streams.  They can be commonly used for introducing new products or facilities. Sometimes, they are utilized simply for advertising the entire organization, pushing out the brand image. The video can be prepared with any details that have to be imparted to the customers. It is a wise idea to broadcast this type of video on video sharing websites like YouTube, social networking websites like Facebook or on the company website.

PR video is very similar to the marketing video; however PR videos tend to be aimed at regional news and radio channels to increase the publicity of the organization. In general, this type of video will be short.

In order to exude a highly professional image in a corporate video, it is very important to produce the video with a professional corporate video creator. Regardless of the kind of the business doing the advertising, corporate videos are useful for complementing any advertising efforts, and they can be useful for both the current employees and clients. Corporate videos are available in various ranges of lengths and can be created by external video creation companies to specific budgets and timescales.

We recommend Clear Blue Productions as a corporate video company and Webcasting company based in London.