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The 3 Pillar Content Marketing Strategy – How To Guarantee Your Marketing Success Through Content

If your content marketing strategy is missing one or more pillars, then you’re destined for mediocre results.

When you get all three pillars to your content marketing strategy working, liking to each other and growing, you are able to create a web of high authority content that can elevate your marketing results with minimal energy turning your wordpress site into an authority site. This is key to a successful internet marketing campaign.

This video is the overview of the strategy. If you want the DIY content marketing strategy laid out so you know exactly what to do in what order, go here: https://www.youtube.com/watch?v=qDut6NJK8h0

Content marketing positions you as a niche expert to your customer avatar and also helps your visitors get to know you, like you and trust you so when you do offer your opt in or products, the likelihood of them converting goes up significantly.

This is a powerful inbound marketing strategy as described in this video: https://www.youtube.com/watch?v=hVt2YzdzYVs

You are also able to leverage the brand value of the different platforms when you are displayed as a relevant search result and the shelf-life of content focused on these three pillars are infinitely greater than only focusing on social media marketing.

You can also retarget your visitors with Facebook advertising once they visit your site if you have your Facebook tracking pixel installed and get a much better cost per click and cost per lead vs. cold marketing, as explained in this video: https://www.youtube.com/watch?v=sgJ6g3hjD_4

The three pillars are video marketing on YouTube, audio on Podcasts or written word on your WordPress blog.

The first step is to figure out which pillar is going to be your content generation pillar.

This pillar needs to fit your personality and DNA… Meaning if you are a comfortable and confident writer, use that! For me, writing is a total pain in the neck, and I’m comfortable speaking on camera, so video is my content generation pillar.

After you have decided on how you want to generate content moving forward, you need to commit to taking massive action…

This video shows the power and results from consistent action taken over time in this fashion. https://www.youtube.com/watch?v=sOuAMtTxE6k

It is important to keep in mind Search Engine Optimization at every step… For video marketing, you should optimize each one for YouTube SEO before publishing: https://www.youtube.com/watch?v=ffkxuvFAE2k

For your wordpress blog posts, each one needs to be optimized for search on Google: https://www.youtube.com/watch?v=Nu5lo2_WC1c

This is why I recommend you spend enough time mastering the first content marketing pillar before moving on to the next. You need to be sure you are maximizing your efforts on each of these and this is best taken in steps.

Then, decide on what the next easiest pillar to add on will be for you… If you are writing long form blog posts, your next step is to get a spoken .mp3 of the content. You can find someone on Fiverr to do this for you for cheap! Many Fiverr providers will not only speak out the track but will make it into a full video for you so you can publish it straight to YouTube.

This concludes your second pillar.

Third, in this scenario would be to publish the mp3 file separately to a podcast hosting site like Libsyn or SoundCloud and create a podcast with your audio content.

This video shows you exactly how to turn your YouTube videos into podcast episodes: https://www.youtube.com/watch?v=o0Pb46cssuM

For podcasting, you will want to ‘drip out’ your audio files on a launch schedule like we discussed in this video: https://www.youtube.com/watch?v=tsFvfJvADfE

When podcasting is not your content generation pillar, I believe it is best saved for last… Focusing on YouTube and your WordPress blog as the first two pillars of your content marketing strategy.

This is because you may not want every post/video to be an episode (exactly what I’m doing) so you may need a larger queue of content to pull from in order to get a consistent publishing schedule once you start.

Another important thing to keep in mind about your content marketing efforts… You don’t have to get this all up and running at the same time.

As I explained in this video, it took me several months to find and work with my writer who is turning my videos into written content (with the help of Trint)… And now, over 6 months into content creation, I am just barely getting started launching my podcast.

The whole theory here is to get all you can out of everything you create… Mainly focusing on the platforms and locations that will get you the longest shelf life for your efforts.

Once you have this strategy in place, you can move onto the concept of content syndication, which can leverage paid traffic and social media marketing to get even more reach for your content and your video marketing efforts.
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