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What You Need to Know About Web Video Marketing

If you are new to web video marketing, it’s time for you to pay attention. It is no longer a secret that having an online presence can boost your sales. Indeed, newspaper advertising is not yet dead. However, note this hard fact. The newspaper industry is on the decline. Newspaper sales are plummeting in this modern era of internet. The current recession has exposed this fact. More and more people are doing their business online than ever before. Online classified agencies like Craigslist have performed better than offline printing gurus.

The advent of internet marketing has seen the rise of many video hosting companies. Internet marketing is a new trend. Popular giants like YouTube have taken advantage of this trend. YouTube has gained a lot visitors, with registered members exceeding 20 million. Small businesses have equally gained. It was the small companies and individuals who pioneered internet marketing. A decade ago, it was easy to make money online. The same cannot be said of today because of increased competition.

Web video marketing can be compared to Television advertisements. The difference is that the former is done online, and the later is done offline. Television adverts are more expensive. Web videos are very cheap and easy to make. Television adverts are seen by millions of viewers but they cannot be played back. Web videos are also seen by millions of viewers, depending on the search engine rankings and vitality. They can be played back by the user at anytime. Web videos need a lot of promotion. Television adverts don’t need a lot of promotion.

The costs of web video marketing are twofold. Hosting and search engine optimization. No matter how appealing the video, it will be useless if web surfers cannot see it. This is the first goal of internet marketing. To present the video to the world. Success is measured in terms of traffic or page views. More often, entrepreneurs will find it necessary to pay for search engine optimization and promotion. Other forms of promotion include forum posting and buying advertising space on popular sites.

Sometimes it is not necessary to pay for web video hosting. There are efficient sites like YouTube which host videos for free. The other advantage of hosting on YouTube is that the server never breaks down. It’s always up at all times. What you simply need to do is to link the video to your website. Visitors to your site can play the video without navigating away from your site.

Entrepreneurs will find a lot of web video marketing tools on affiliate sites. Most of these tools are given free of charge. Some tools will be sold at discounted prices to affiliates. Affiliate forums teach members how to write powerful sales letters. How to create a viral video. How to make videos that will attract buyers. One of the effective ways of marketing is branding your products. Brand products have a loyal customer base. So consider this next time you make a web video.

It is believed that in future, most people will purchase anything from their social network profiles. This is the concept of Web 2.0 also called open social networking. The idea behind open social networks is to let users interact across various platforms, namely Facebook, MySpace, Yahoo and Google. Web marketers must be prepared for this because it requires new approaches and strategy to internet marketing. Web video marketing included.

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Intelligence Report:  Using Online Video with Tracking for Lead Generation

New Intelligence Report available from the Web Video Marketing Council about using online video with tracking for lead generation, sponsored by Flimp Media. …
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