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Why is video marketing so important to my business | Morrison Video Productions

Why is video marketing so important to my business | Morrison Video Productions

There are many reasons why video marketing is more important than ever for businesses, but I’ll highlight three of the biggest ones: 1. Consumers overwhelmingly prefer video, 2. Video builds trust, and 3. Google loves online videos!
First, let’s talk about consumers. The digital age has dramatically changed how consumers look for and absorb information, and successful businesses have adapted to that change. People want information fast, and video is the fastest and most effective way to deliver it. Studies show that online shoppers are twice as likely to buy after they watch a web video demonstration, and four times as many consumers would rather watch an online video about a product than read about it. Think about your own experience. You probably prefer to watch a video more than reading text on a page, too.
Video content also builds trust with viewers. When you provide interesting and useful information, people see you as a trusted expert in your field. This is excellent for corporate video production. It’s no secret, people buy from those they know, like and trust. Finally, Google favors sites with videos on them. Internet videos keep people on a website longer, and Google sees this as a trust signal. The longer visitors stay on your website, the better your search position in search results.
So, in short, your business has a much better chance to be successful when you give your prospects what they want most, videos, and in turn, they’re more likely to give you what you want most, their business.
For more video marketing strategies and other information, contact us:
Morrison Video Productions
200 N. Main St. Suite 305
Graham, NC 27253
336-226-0006
http://wwwmorrisonvp.com
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